Demo E-commerce Store
Week 52 (Dec 22 - Dec 28)
Summary
Week 52 delivered exceptional results for your e-commerce store, with a 22.4% surge in conversions during the crucial holiday shopping period. Your ROAS (Return on Ad Spend) of 5.94 means every €1 spent generated nearly €6 in revenue, representing a strong 11.9% improvement over the previous week. While spend increased by 9.4%, this was strategically justified by significantly better performance across key metrics.
Spend
10,500 €
Conversions
420
Cost / Conversion
25.00 €
ROAS
5.94
Key points
Outstanding Holiday Week Performance
Your campaigns capitalized perfectly on holiday shopping, with conversions jumping 22.4% while maintaining your target CPA of €25. The 11.9% ROAS improvement shows your ads are reaching the right customers at the right time.
Brand Campaign Excellence
Your Brand Keywords campaign continues to be your star performer with a 10.2 ROAS and just €14.71 CPA. This shows strong brand recognition and customer loyalty driving highly profitable traffic.
Generic Search Campaign Needs Attention
While Generic Products search generated good volume, the €45.16 CPA is 81% above target and ROAS of 3.1 is concerning. This campaign consumes 26.7% of budget but underperforms significantly.
Campaign performance
Recommendations
Optimize the Generic Products search campaign by reviewing keyword quality and tightening match types
This campaign consumes over 25% of budget with poor CPA performance - fixing this could significantly improve overall account efficiency
Increase budget allocation to Brand Keywords and Shopping campaigns by 15-20%
These high-performing campaigns likely have room to scale given their excellent ROAS and efficient CPAs
This was an excellent week that demonstrates your Google Ads strategy is working effectively during peak season. With some tactical adjustments to underperforming campaigns, you're well-positioned to maintain this strong momentum into the new year.
Report generated on January 3, 2026
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